Audi longs to join Mercedes-Benz and BMW in the luxury big league in the United States, but its brand isn't strong enough yet to support selling small cars such as the A1 in the U.S., says Audi's global sales and marketing boss, Peter Schwarzenbauer.
And he ruled out a separate small-car brand similar to Mercedes' Smart or BMW's Mini.
Audi is engaged in an aggressive campaign in the U.S. market to build brand awareness. Until that takes hold, Audi won't be bringing small cars such as the A1 to the United States, Schwarzenbauer told Automotive News this month at the Geneva auto show.
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