Buy A Lincoln Before Sept. 7 And Get Three Years Free Maintenance

Lincoln has created a new aftersales offer in the effort to become more appealing to buyers. The American company announced that it will offer free scheduled maintenance for customers who purchase or lease new 2010 or 2011 model year Lincoln vehicles this summer.

Lincoln announced a promotion starting Friday that offers free scheduled maintenance for three years or 45,000 miles. The incentive runs through Sept. 7.

The strategy works well as it helps the dealership build a relationship with the customer, builds confidence in the brand, and isn't as likely to chip away at residuals and resale value the way that higher sustained cash-back incentives would.




Press Release

LINCOLN OFFERS CUSTOMERS free scheduled maintenance on NEW vehicles PURCHASED THIS SUMMER

• Lincoln to cover all scheduled maintenance for three years or 45,000 miles for all customers who purchase or lease a new Lincoln between today and Sept. 7
• Free scheduled maintenance Lincoln program includes all oil changes, tire rotations, routine inspections as well as the replacement of wear items including wiper blades and brake linings
• Lincoln continues to gain traction: Lincoln cracked the top 10 among all brands in the new J.D. Power and Associates Initial Quality Study; U.S. sales are up by 11 percent year-to-date

DEARBORN, Mich., June 18, 2010 – Two weeks after revealing plans to expand the Lincoln brand and enhance the customer experience, the company today announced it would provide free scheduled maintenance for customers who purchase or lease new 2010 or 2011 Lincoln vehicles this summer.

Lincoln's U.S. customer program, which begins today and runs through Sept. 7, covers oil changes, tire rotations, vehicle inspections, engine belts and hoses for three years or 45,000 miles as well as wear items, including brake pads and wiper blades*, which normally are not covered by a vehicle warranty.

"Our commitment is to further grow the Lincoln brand and offer our luxury customers the premium experience they deserve and expect," said Ken Czubay, Ford Motor Company's vice president of U.S. Marketing, Sales and Service. "Our free scheduled maintenance offer marks only the first step in our plans to further upgrade the Lincoln experience."

The road ahead
Lincoln will expand its brand lineup with seven all-new or significantly refreshed vehicles in the next four years as part of an aggressive growth plan focused on standout product design, class-leading technology and new powertrains – all aimed at competing with Cadillac and Lexus in North America.

Lincoln will be led by expanded product development and marketing, sales and service teams to support the brand's growth plan and ensure it has a strong cadence of distinct products that are well positioned in the market. Plans for Lincoln include:

• Lincoln's first-ever C-segment vehicle
• New Lincoln-exclusive powertrains, including an all-new V-6 engine and advanced fuel-efficient transmissions
• EcoBoost™ engines available in all Lincolns – from the Navigator full-size SUV to the new C-segment Lincoln
• Fuel economy leadership with each new vehicle – leading to Lincoln emerging as the most fuel-efficient luxury lineup on the market
• More useful technology and features than any other competitor – with a special focus on comfort and convenience. New advanced features include: fully retractable glass roofs; adaptive computer-controlled suspensions; electronic, push-button gear-selectors; active noise control; and exclusive MyLincoln Touch™ driver connect technology

Lincoln's hallmarks will be refined, modern design, the most fuel-efficient premium powertrains and industry-leading technology that create a unique driver experience both in the cabin and on the road.

Strong foundation
The future of Lincoln is building from a strong base that includes the all-new flagship MKS large sedan, the all-new MKT seven-passenger crossover and a significantly refreshed MKZ mid-size sedan – all now in showrooms.

The hybrid version of the MKZ will reach showrooms later this year and has been EPA-certified as the most fuel-efficient luxury sedan on the market, delivering 41 mpg in the city and 36 mpg on the highway.

Also arriving in dealerships later this year is the significantly refreshed 2011 MKX crossover, the first vehicle to feature MyLincoln Touch driver connect technology.

The aim is to deliver each new Lincoln with segment-leading quality.

On Thursday, J.D. Power and Associates released its 2010 Initial Quality Study that showed Lincoln moved into the top 10 among all automotive brands in the U.S. Lincoln moved to the eighth position, up from the 26th spot a year ago – the largest jump of any brand.

The J.D. Power and Associates 2010 Initial Quality Study is based on responses from more than 82,000 new 2010 model-year vehicle owners after they have driven their new vehicles for three months. It measures problems per 100 vehicles and was based on November through February registrations.

Earlier this year, Lincoln placed second behind Porsche in the 2010 J.D. Power and Associates Vehicle Dependability Study, ahead of several luxury brands, including Lexus, Mercedes, Acura and Cadillac. This study examines long-term durability of vehicles sold in the U.S.

New York 2010: Lincoln MKZ Hybrid

Ford’s Lincoln brand revealed its first hybrid—the new mid-size 2011 Lincoln MKZ Hybrid—during the press preview to the New York International Auto Show. Lincoln’s premium hybrid is expected to deliver at least 41 mpg US (5.7 L/100km) in the city when it goes on sale this fall.

Lincoln MKZ Hybrid. The combined gasoline engine and electric motor provide 191 net horsepower (142 kW). The pure electric mode on the Lincoln MKZ Hybrid extends to 47 mph (76 km/h). The 2011 MKZ Hybrid also offers a new implementation of FOrd’s SmartGauge with EcoGuide. The interactive technology provides real-time information to help drivers maximize fuel efficiency, and coaches drivers on how to optimize hybrid performance.

These are the SmartGauge with EcoGuide known as the successful interactive technology provides real-time information to help drivers maximize fuel efficiency but also the Lincoln SYNC (Lincoln-exclusive voice-activated communications and entertainment system), 10-way power passenger seat, power driver memory seat settings, heated and cooled front seats, genuine wood trim, reverse sensing system, keyless entry keypad, easy fuel capless fuel-filter, personal safety system, MyKey, integrated spotter mirrors and acoustic laminated windshield.

The PRs at Ford have also prepared an impressive list of standard features and technologies on the 2011 Lincoln MKZ Hybrid, which are either not offered on the Lexus HS 250h or are available only at an extra cost.

via:carscoop






Press Release

LINCOLN INTRODUCES FIRST HYBRID; NEW MKZ HYBRID TO BE MOST
FUEL-EFFICIENT LUXURY SEDAN IN AMERICA

• New 2011 Lincoln MKZ Hybrid expected to be most fuel-efficient
  luxury sedan in America

• Lincoln MKZ Hybrid takes SmartGauge^TM with EcoGuide to
  next level, offering drivers enhanced positive feedback on long-term
  fuel efficiency and driving performance

• More standard luxury, technologies and segment-exclusive safety
  features in the new Lincoln MKZ Hybrid help it top its nearest
  competitor, the 2010 Lexus HS 250h

NEW YORK, March 31, 2010 - Lincoln today introduces its first hybrid -
the new 2011 Lincoln MKZ Hybrid - a premium midsize car poised to be the
most fuel-efficient luxury sedan in America.

Ford Motor Company - America's largest domestic hybrid seller - is
further broadening its aggressive electrification plan and second generation
of hybrid technology with the new Lincoln MKZ Hybrid. The vehicle is
revealed today at the New York International Auto Show.

"Lincoln's hallmarks are design, technology and comfort. Now, Lincoln
also delivers the best fuel efficiency of any luxury sedan in America," said
Mark Fields, Ford's president of The Americas.

Lincoln's first-ever hybrid is expected to deliver at least 41 miles per
gallon in the city when it goes on sale this fall.

The new premium midsize sedan hybrid joins Ford Motor Company's growing
lineup of hybrids, including the Ford Fusion Hybrid - 2010 North American
Car of the Year and America's most fuel-efficient sedan - plus the Ford
Escape Hybrid and Mercury Milan and Mariner Hybrids.

Introduction of the new Lincoln MKZ Hybrid also complements Ford's
aggressive global electrification plan. Ford is introducing five new
electrified vehicles by 2013. They include the Transit Connect Electric in
late 2010, the Focus Electric in 2011, a next-generation hybrid electric
vehicle and a plug-in hybrid electric vehicle (PHEV) in 2012, followed by
another next-generation hybrid electric vehicle in 2013.

The Lincoln MKZ Hybrid's projected fuel economy tops its nearest
competitor - the 2010 Lexus HS 250h - by 6 mpg. It also trumps the Lexus
with room for one more passenger and more standard luxury and
segment-exclusive safety features.

"Today's luxury customers do not want to make sacrifices. Lincoln has
found a way to deliver a luxury sedan with the comforts they expect, the
technology they want and the environmental responsibility society demands,"
said Derrick Kuzak, Ford's group vice president, Global Product Development.

The 2011 Lincoln MKZ Hybrid uses Ford's second-generation hybrid
technology - the 2.5-liter Atkinson-cycle I-4 hybrid engine, named one of
Ward's 2010 "10 Best Engines."

The system combines the best attributes of the gasoline engine and
electric battery-driven motors to deliver optimal performance and fuel
economy.

Industry-leading fuel economy comes without sacrificing power. The
combined gasoline engine and electric motor provide 191 net horsepower.
Plus, the pure electric mode on the Lincoln MKZ Hybrid extends to 47 mph -
compared with the Lexus HS 250h battery-only mode, which reaches just 25
mph.

More standard luxury

The 2011 Lincoln MKZ Hybrid comes standard with features and technologies
that are either not offered on the Lexus HS 250h or are available only at an
extra cost. They include:

• SmartGauge with EcoGuide - Ford's highly successful interactive
  technology provides real-time information to help drivers maximize fuel
  efficiency, and coaches drivers on how to optimize hybrid performance.
  Lincoln takes SmartGauge to the next level of engagement by giving
  drivers enhanced positive feedback on long-term fuel efficiency and
  driving performance through the "growth" of virtual small flowers on the
  system's right-most screen. Lincoln's white flowers, inspired by apple
  blossoms, remain permanently unless long-term fuel economy is reset.

• Lincoln SYNC® - The Lincoln-exclusive voice-activated communications
  and entertainment system provides an omnipresent link to contacts and
  information. In addition to Bluetooth® phone, audible text and MP3
  player capabilities, Lincoln customers also can access Vehicle Health
  Report and 911 Assist^TM.

• 10-Way Power Passenger Seat - This seat is designed to accommodate a
  diverse group of passengers. Memory functions enable passengers to
  fine-tune and recall their positions.

• Power Driver Memory Seat Settings - The driver seat memory feature
  helps ensure personal seating preferences anytime, with the touch of a
  button.

• Heated and Cooled Front Seats - This uniquely engineered system
  delivers exceptional heating and cooling comfort.

• Genuine Wood Trim - In addition to their exquisite appearance, the
  Swirl Walnut and Olive Ash wood trims offered in the Lincoln MKZ Hybrid
  are eco-friendly as well. The veneers come from well-managed forests, as
  defined by strict environmental, social and economic standards, and from
  other rigorously controlled sources.

• Reverse Sensing System - This system senses what drivers might not
  see behind them and relays an audible alert if objects are near, which
  increases in frequency the closer a driver gets.

• Keyless Entry Keypad - This Lincoln-exclusive feature provides
  secure entry at a driver's fingertips. A personal combination holds a
  memory for driver preferences. So if an owner is out for a run and
  doesn't want to take the keys along, the vehicle can be opened with the
  touch of a few buttons.

• Easy Fuel® Capless Fuel-Filler - This Lincoln-exclusive feature uses
  an integrated spring-loaded flapper door to eliminate the need for a
  fuel tank screw cap. That means no more fumbling to remove and tighten
  the cap and less fuel odor on a driver's hands at the pump.

• Personal Safety System^TM - A Lincoln-exclusive suite of
  seven protection technologies works together as a system to help protect
  vehicle occupants. The system includes dual-stage front air bags and an
  occupant classification system to sense whether the passenger seat is
  occupied. It tailors - or suppresses - air bag deployment to help
  provide an appropriate level of protection. It also features the Ford
  Belt-Minder® system to remind front-seat occupants to buckle up.

• MyKey^TM - This Lincoln-exclusive feature allows parents
  to program a key to limit speed and audio volume to encourage teens to
  drive safer and improve fuel efficiency. It also encourages seat belt
  usage, provides earlier low-fuel warnings, and can be programmed to
  sound chimes at 45, 55 and 65 mph.

• Integrated Spotter Mirrors - The traditional side-view mirrors are
  designed with a secondary convex spotter mirror in the top outer corner,
  which provides a view of the driver's blind spot. When traffic enters
  the driver's blind spot on either side of the vehicle, it is visible in
  the secondary convex mirror, alerting the driver of obstacles.

• Acoustic Laminated Windshield - This windshield features a layer of
  sound-absorbent vinyl sandwiched between two sheets of glass, which
  enhances interior quietness.

The Lincoln MKZ Hybrid also includes standard Bridge of Weir leather
seats. The world-renowned luxury leather from Scotland is unembossed,
allowing the natural beauty and character of the grain to shine through. The
leather is milled for up to 12 hours to ensure a soft hand, and Bridge of
Weir uses a chromium-free tanning process, which makes it easier to recycle.

Ford to launch new Mercury small car in 2011

Ford Motor Co (F.N) will launch a new small car for its Mercury brand in early 2011, based on the automaker's new global compact car platform, Ford President of the Americas Mark Fields said on Sunday.
The new Mercury is one of the 10 vehicles Ford is planning for its global small car architecture, that also underpins the upcoming 2012 Ford Focus, and would expand the lineup of the mid-level premium brand long devoid of new products.
The launch also underscores the No. 2 U.S. automaker's support for the brand despite uncertainty in some analysts' views over whether Ford will keep the brand in the long term.


Fields unveiled the plan during a meeting with U.S. dealers at the annual National Automobile Dealers Association convention in Orlando, Florida.
"The trend towards more fuel-efficient vehicles is very important, the trend toward (small) cars in general is coming back. We are responding to that," Fields told reporters after the meeting with dealers.


U.S. sales for the Mercury brand fell 23 percent to 92,299 vehicles in 2009, while the overall market was down 21 percent. The company's flagship Ford brand sold 1.44 million units in the U.S. market in 2009, down 14 percent from a year earlier.
A Ford dealer who attended the meeting said the new Milan was likely to be showcased at the New York Auto Show in March.


FIESTA ORDERS
Ford U.S. sales chief Ken Czubay said dealers can start to order the new Fiesta small car on Monday, months ahead of its launch this summer.
The Fiesta, which could get 40 miles per gallon on the highway and 30 mpg in city driving, brings Ford back to a subcompact segment it abandoned and represents the automaker's big bet that it can drive back to profitability with a new lineup of cars.
More than 6,000 consumers have made reservations for the Fiesta through Ford's online order system, Czubay said.
"It seems to be a home run. And it gave us invaluable feedback from consumers," he said.
Ford also plans to launch a redesigned Focus small car later in 2010.
The only large U.S. automaker not to reorganize under a government-funded bankruptcy in 2009, Ford has forecast a profitable 2010 after posting its first full-year profit since 2005 last year.
Source: Reuters More Photos

2011 Lincoln MKX Major Facelift Unveiled in Detroit

INDUSTRY-FIRST TECHNOLOGIES, ENGAGING DESIGN, WORLD-CLASS CRAFTSMANSHIP DEFINE 2011 LINCOLN MKX

• The 2011 Lincoln MKX luxury crossover features the first application of industry-exclusive MyLincoln TouchTM driver connect technology, which creates a whole new way for customers to interact with digital and vehicle technology

• Modern, flowing exterior design embraces Lincoln signature DNA; split-wing grille, body-side brightwork and new treatments for taillamps and exhaust tips enhance presence

• All-new interior showcases use of more luxurious materials and attention to detail; preliminary data show the 2011 Lincoln MKX is quieter than Lexus or Audi competitors

• Powertrain enhancements include a new 3.7-liter Duratec® V-6 engine, delivering best-in-class 305 horsepower and 280 ft.-lb. of torque versus all V-6 competitors - plus unsurpassed fuel economy

DETROIT, Jan. 12, 2010 - New, industry-exclusive technologies and engaging design featuring world-class craftsmanship and materials further elevate the 2011 Lincoln MKX midsize luxury crossover.

Leading the wide-ranging innovations is the all-new MyLincoln Touch driver connect technology, which delivers a smarter, safer, simpler way to connect drivers with in-car technologies and their digital lives. MyLincoln comes standard on the 2011 Lincoln MKX, providing drivers a whole new experience behind the wheel.

"With its combination of style, performance and uncompromising luxury, the Lincoln MKX has brought new customers into the Lincoln showroom in a way that very few products have before," said Derrick Kuzak, group vice president, Global Product Development. "Lincoln customers tell us they care most about style and technology, and the new Lincoln MKX meets these needs perfectly. The new MyLincoln Touch technology will change the way customers interact with their vehicles while its new design language gives the vehicle a distinctive and stylish silhouette we know customers will love."

The dramatic freshening of the 2011 Lincoln MKX extends to all areas of the vehicle: new features and technologies not available anywhere else, new exterior design, new interior design with increased use of genuine materials, new powertrain with unsurpassed fuel economy, improved driving dynamics and new tires and wheels all combine to deliver an unparalleled luxury experience.

"The 2011 Lincoln MKX represents no-compromise luxury," said Elaine Bannon, chief engineer. "Every attribute - technology, ergonomics, material selection, power, fuel economy, driving experience - is a standout. Plus, it's wrapped in a beautiful package."


MyLincoln just the start for technology-packed 2011 Lincoln MKX

The industry-first MyLincoln Touch experience, powered by Lincoln SYNC®, replaces traditional vehicle buttons, knobs and gauges with clear, crisp LCD screens and five-way buttons like those found on cell phones and MP3 players. The screens can be personalized to display information relevant to each individual driver using a simple button click, voice command or touch screen tap.

The electronic finish panel on the 2011 Lincoln MKX demonstrates all the advantages of this touch-sensitive technology in a beautiful, engaging package. Activated features display amber light. When turned off, signature Lincoln White lighting is displayed.

In addition to the usual audio and climate control features, the touch-sensitive technology also operates the volume and fan controls, which is exclusive to Lincoln. Customers can swipe their fingers along the slider to adjust the volume. The slider features 10 distinct touchpoints; three full swipes bring the system to maximum volume. Customers also can touch anywhere along the slider to get a corresponding increase or decrease in volume.

The fan control is operated in a similar fashion. On both the volume control and the fan control, the distinctive Lincoln White lighting acts as a chaser.


Like the song? You can tag it

Also new on the 2011 Lincoln MKX is the world's first use of iTunes® Tagging in an available factory-installed HD RadioTM receiver. Enabled by the available Voice-Activated Navigation System through SYNC, iTunes Tagging provides customers with the ability to "capture" a song they hear on the HD Radio receiver for later purchase from iTunes. With a simple push of a "TAG" button on the radio display, the song information will be stored in the radio's memory.

Once a song is tagged and customers dock their iPod to the SYNC system, the "tagged" song information will transfer to that iPod. When the iPod is then synced to iTunes, a playlist of tagged songs will appear. Up to 100 tags on SYNC can be stored until the iPod is connected. When an iPod is connected, the tags are transferred from SYNC to the iPod. Customers then can preview, purchase and download tagged songs from the iTunes Store, if they so choose.

One significant benefit of HD Radio technology is that the sound quality of the broadcast is dramatically better because of the digital transmission - FM sounds like a CD and AM sounds like today's FM broadcasts. Plus, unlike analog broadcasts, digital broadcasts aren't susceptible to interference, fadeout and other issues.


2011 Lincoln MKX brimming with standard and class-exclusive technologies

Standard MyLincoln Touch and remote start lead the list of features or technologies that are new for the 2011 Lincoln MKX, including:

• Adaptive Cruise Control and Collision Warning with Brake Support allows the driver to set the vehicle's speed and maintain it without using the accelerator pedal, and warns the driver of a potential collision risk. It also helps reduce speed and automatically pre-charges brakes and engages an electronic brake assist system to help drivers stop more quickly when the system detects a collision is imminent.

• Blind Spot Information System (BLIS®) with Cross Traffic Alert is a feature that helps detect vehicles in blind spots during normal driving and traffic approaching from the sides when reversing out of parking spots.

• MyKeyTM is designed to allow parents to encourage teenagers to drive safely and more fuel efficiently, and increase safety belt usage. The standard MyKey feature allows owners to designate keys that can limit the vehicle's top speed and audio volume.

• Easy Fuel® Capless Fuel-Filler System is a standard Ford-exclusive feature that uses an integrated spring-loaded flapper door to eliminate the need for a fuel tank screw cap.

The 2011 Lincoln MKX has eight class-exclusive features: MyLincoln Touch, Lincoln SYNC, Easy Fuel, SecuriCodeTM keyless entry, Blind Spot Mirrors, MyKey, Cross Traffic Alert and AdvanceTrac® with RSC (Roll Stability ControlTM).


Fun tuned in while noise is tuned out

A wealth of upgrades means the 2011 Lincoln MKX will provide a more connected feel between the driver and the road through responsive acceleration, engaging steering, spirited handling and confident braking.

The new 18-inch tires have increased grip and are mounted on larger wheels than the outgoing product, helping enable enhanced stopping and improved handling. Twenty-inch wheels are available as well.

The springs, shocks and stabilizer bars also have been retuned to give the Lincoln MKX a flatter response through turns and over hills while still providing the comfortable ride luxury buyers expect and demand.

The original Lincoln MKX set many benchmarks in overall quietness, and that tradition continues as Ford internal preliminary data show the 2011 MKX scores better in speech recognition, wind noise and sound package than competitors from Lexus and Audi.

Both road noise and wind noise are significantly decreased in the 2011 MKX because of improvements found throughout the interior and exterior, including powertrain. Additional actions include:

• Sound pack and acoustic glass: A more-absorptive sound pack is found throughout the interior, which reduces high-frequency noise more effectively than material that acts merely as a barrier. The result is an improved articulation index, which measures how easy it is to hear and understand someone in the vehicle. The 2011 MKX also features an acoustic headliner, and the microphone for the SYNC system has been relocated so it is closer to the driver for improved voice recognition. The windshield also is thicker and acoustic-laminated for reduced wind noise. Acoustic glass in the front doors also is standard for the 2011 model. Finally, baked-on expandable foam baffles in the fenders and rear D-pillars help seal out unwanted road noise.

• Powertrain NVH improvements: Three main actions contribute to a quieter 2011 Lincoln MKX from a powertrain NVH perspective. One is the more robust engine cover. Intake and exhaust systems also have been completely retuned for a crisper note corresponding to Lincoln powertrain DNA. Finally, a "tighter" torque converter reduces engine rpm on launch and tip-in events, reducing engine noise.

More stopping power, increased braking technology

New four-wheel disc brakes provide enhanced stopping power. Key brake system upgrades include steel pistons, larger rear rotors, revised brake friction materials, revised brake booster gain and revised pedal ratios, all of which enable more initial bite and a firmer, more confident feel when customers press on the brake pedal.

The 2011 Lincoln MKX also offers several new brake-related features: Hill Start Assist, which reduces rollback on hills; Trailer Sway Control, which provides greater towing stability when equipped with the available trailer tow package; Hydraulic Brake Assist, which provides greater braking force in emergency stops; and available Adaptive Cruise Control and Collision Warning with Brake Support.


Improved performance without sacrificing fuel economy

Power for the 2011 Lincoln MKX is supplied by the 3.7-liter Duratec V-6, which employs advanced technology and clever control strategies, such as Twin Independent Variable Camshaft Timing (Ti-VCT) to increase horsepower and torque without compromising fuel economy.

Customers of the 2011 Lincoln MKX will enjoy a luxury crossover that has best-in-class power and torque versus all V-6 competitors with unsurpassed highway fuel economy of 25 mpg - all on regular fuel. Horsepower has been increased to 305 - a 15-percent increase compared with the outgoing product - while torque is up to 280 ft.-lbs., marking a 12-percent improvement.
The 3.7-liter Ti-VCT V-6 is mated to a six-speed SelectShift AutomaticTM transmission, which gives customers the option of a fun-to-shift manual experience.

In SelectShift mode, the transmission doesn't second-guess the driver, giving him or her control over gear selection and performance feel. Upshifts, for instance, are not commanded at redline, and downshifts are allowed at the lowest gear possible as defined by the engine speed.

For instance, when a lower gear is selected while descending a long downhill grade, the 2011 Lincoln MKX in SelectShift mode will hold that gear until the driver manually upshifts or returns to the fully automatic setting. To help ensure safe shifting, the transmission will downshift to the lowest acceptable gear, based on a calculated maximum speed. That means if a vehicle is traveling at highway speeds, the driver cannot downshift to first gear in SelectShift mode.

Improvements to engine hardware and powertrain control strategies account for the gains in power and fuel economy. Other strategies in addition to Ti-VCT are aggressive deceleration fuel shutoff; torque-based deceleration control and battery management through "smart charging."


New flowing exterior design perfectly wraps new Lincoln MKX technologies

The flowing exterior design of the 2011 Lincoln MKX provides the perfect complement to the luxury crossover's industry-leading technology and class-exclusive features.

"The 2011 Lincoln MKX will be a real standout in the Lincoln showroom," said Doyle Letson, chief designer. "The addition of the new split-wing grille, a key to Lincoln signature DNA, is just the start. The 2011 MKX has the best proportions of any Lincoln we have.

"The fender line, with the raised arch over the front wheel, as well as the lower rocker detail with beautifully tapered bright detail that runs the length of the vehicle, makes a dramatic difference in side view," he added.

New for the 2011 model is an updated rear taillamp treatment. The lamps are now two distinct pieces that employ an indirect LED system that hides the light source while allowing the light intensity to shine through. The reverse sensors of the Blind Spot Information System are integrated into the reflectors while the Lincoln star sits proudly on a new appliqué. The 4-inch oval exhaust tips, significantly larger on the 2011 Lincoln MKX, also increase the unique luxury crossover's presence.

The new 18- and 20-inch wheels are more dynamic and expressive. Instead of a familiar linear or blocky appearance, the wheels encompass a variety of undulating and complex shapes that help the 2011 Lincoln MKX appear always in motion. The vibrant wheel shapes again underscore the enhanced craftsmanship and attention to detail found throughout the 2011 Lincoln MKX.


All-new interior brimming with functionality and craftsmanship

The interior of the 2011 Lincoln MKX reflects an even greater emphasis on what defines Lincoln DNA: luxury, craftsmanship, genuine materials and sharper execution.

Gentle details that bring out Lincoln standards of quality and excellence include brightwork on the vents, genuine stitching on the doors and softer armrests with upgraded materials. The cupholders, with available ambient lighting, are found beneath the independent sliding leather-covered console lids, which feature decorative stitching. A power tilt/telescoping steering column and a heated, leather-wrapped steering wheel are available.

All-new leather-trimmed seats, comfort sections and standard tuxedo stripe embrace the new Lincoln DNA sew style. More genuine aluminum appliqués are standard, with aluminum accents on the door added to the spears on the instrument panel.

The two available wood accents - Olive Ash and Walnut Swirl - on the steering wheel, dashboard and doors add character and form; each selection has a livelier, natural appearance, adding even more character to the interior. Whether customers select aluminum or wood, the increased use of genuine materials in the 2011 Lincoln MKX ensures that each interior will be distinctive.

"Everything about the 2011 Lincoln MKX is vibrant and luxurious," said Bannon. "Our MyLincoln Touch system will draw people in, helping them discover that the new Lincoln MKX delivers a total driving experience not found anywhere else."

The 2011 Lincoln MKX will be built at Oakville Assembly Plant; Ontario, Canada.

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Detroit Debut: 2011 Ford Focus and 2011 Lincoln MKX

Ford will take the wraps off its brand-new 2011 Focus at the Detroit auto show, while on Tuesday morning, the company will reveal the less significant, 2011 Lincoln MKX midsize crossover. The Fiesta's new big brother -both in terms of size and styling- is quite possibly one of the most important Fords of the past few decades as it will be a truly global car.


In the passel of images released by Ford to announce its new MyFord connectivity suite, the company inadvertently provided an early look at the completely reworked interiors of the 2011 Lincoln MKX and 2011 Ford Edge. The Lincoln is scheduled to debut in Detroit next week, but the Edge isn’t expected to be seen until next month’s Chicago auto show.


Engine options will likely include a 1.0-liter with 89 hp to 108 hp, a 1.6-liter with 170 hp, and a 2.0-liter with at least 230 hp. On the diesel side, Ford will offer a 1.6-liter with 128 hp and 2.0-liter with 168 hp to 197 hp. If that isn't impressive enough, the Focus will also feature both dual-clutch transmission and six-speed manual.


In Europe, the new Focus and the C-MAX models will be offered with several diesel and petrol engines including Ford's new 1.6-liter EcoBoost turbocharged petrol with outputs ranging between 150 and 180 horsepower while in North America, there's talk about a new 2.0-liter four-cylinder gasoline unit with direct injection.


Clearly visible in the pictures are the new touch controls—including the Lincoln’s HVAC fan-speed and stereo volume sliders—that will be replacing hard buttons for various functions, as well as the configurable high-res displays associated with the MyFord system. The center screen measures eight inches. Touch controls, of course, don’t provide any tactile feedback, but at least Ford has incorporated small nubs that help you locate certain switches. The rockers on the steering wheel provide control for the MyFord functions.
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Spy: 2011 Lincoln Mark LT spotted south of the border

The Lincoln Mark LT never really worked out according to plan. The thinking was that trucks and SUVs were so hot, all you had to do was rebadge 'em and then roll around in all the easy money. And while that worked wonders for Cadillac via the Las Vegas-a-riffic Escalade EXT, Lincolns with beds just never got any play. In fairness to the LT, the stage for failure was set by the Blackwood, a truck only intended to appeal to polo players (the bed was carpeted). The LT, on the other hand, was essentially a fully-dressed F-150 with Lincoln badges. Lincoln Mark LT production stopped in late 2008 and no one cared. Except, apparently, Mexicans.
more detail. ...

2009 Lincoln MKS

The all new Lincoln MKS has not yet arrived in US dealerships but 8,600 customers have vowed to buy the new Lincoln flagship sedan. Almost two-thirds have opted for the Ultimate Package MKS since it made its official debut at the November 2007 LA Auto Show.

The reason the orders have flooded in so early on is because Lincoln has used a new marketing direction for this new model, namely that the marque revealed pricing and options at the cars debut rather than closer to its sales launch. “Many lease customers want to compare monthly payments before they decide on a new vehicle, it made sense for us to provide them with detailed pricing and incentives so that they could make an informed decision before the vehicle arrives in dealerships this summer," said Pei-Wen Hsu, Lincoln MKS marketing manager.

"The MKS is an all-new vehicle for the Lincoln brand, and it's a game changer for us," said Michael Sprague, Lincoln Mercury group marketing manager.

The Lincoln MKS is powered by a Lincoln-exclusive 3.7 liter V6 engine producing 275 hp and is estimated to do about 17 miles to the gallon of premium gasoline. Features include SYNC, Easy Fuel Capless Fuel Filler System, SecuriCode Next-Generation Keypad, premium THX-certified audio system, 20-inch wheels, heated rear seats and voice-activated navigation system with SIRIUS Travel Link.
Source: Lincoln




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