Kia has announced plans to unveil its all-new Rio light car at March's Geneva Motor Show, ahead of its mid-year Australian debut.
The new Rio will be longer and wider, as well as sit lower, than the current model - providing more room while sleeking out the design. According to Kia, the new look of the Rio is meant to "inject emotional appeal into the B-segment" and appeal to that crucial demographic of buyers, 25 to 49 year-olds.
The 2012 Kia Rio also has a character line which offers a sense of movement and fluidity, even when stationary. Kia also says the 2012 Kia Rio has a driver oriented interior and that it anticipates the new gen model will be even more popular than the current one.
Press Release
Next Generation Rio Marks Next Big Step in Kia's Design Revolution
The first official sketches of the next generation Kia Rio revealed today (Wednesday) show a powerful, bold design that marks "the next big step" in the company's ongoing design revolution. Longer, lower and wider than the existing Rio, the new model is designed to inject emotional appeal into the B-segment, targeting progressive, energetic consumers in the 25-to-49 age range. Described by Kia's Chief Design Officer, Peter Schreyer, as 'sporty and elegant', the B-segment newcomer has a swept-back profile and a character line rising out of the front wheel which gives it a sense of movement and fluidity, even when stationary. Inside, new Rio will offer a feeling of quality typically associated with larger, more expensive models. The new Kia Rio will make its global debut at the Geneva International Motor Show on Tuesday, March 1, 2011.
