August 7, 2009 - Anybody who was not invited read it in the papers: On the morning of 9 July 1929 full-page ads informed the public that BMW had become a car maker. And guests invited to BMW’s new showroom in the middle of Berlin were able to admire a small car bearing the model designation 3/15 PS DA 2, with the two last letters standing for “Deutsche Ausführung” or “German Version”. In popular language the car nevertheless soon took on a new name, BMW’s first production model remaining a legend to this day as the “Dixi”.
The first of these attractive small performers coming off the production line on 22 March in BMW’s plant near the former Berlin-Johannisthal Airport set the foundation not only for the production of cars by BMW. For although the Dixi was largely taken over from an existing model with parts and components already in use, the car clearly bore the handwriting typical of BMW to this very day: From the beginning efficiency and dynamics were of utmost significance to BMW, forming an integral part of the brand’s DNA. Indeed, BMW had already made a great name for itself as a manufacturer of very economical high-performance products such as aircraft engines and motorcycles, before entering car production.
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