Thursday, July 29, 2010

Mazda2 “Skins”


Mazda Canada has Releases the Mazda2 Skins personalization program.Mazda realizes that a large number of 2 buyers are young, and they like to customize their vehicle so this program is just what they want.

The program will not be offered outside Canada, unfortunately. If you are a Canadian resident, though, you can choose one of the following “skins”: three music-based themes (Rock, Pop and Urban) and one performance-inspired theme (Speed).

Owners can choose from one of four themes: Rock, Pop, Urban and Speed. Each Skins design comes in three different sizes (small, medium and large) and seven different colours, for a total of 84 different decal variations! Depending on the size, the cost is $375, $455 or $595 plus installation.

The Skins are made from 3M automotive vinyl, are safe on the vehicle’s paint and are included in the vehicle’s 3-year, 80,000 km warranty.



“Today’s young people are all about standing out from the crowd, and expressing their own style and taste,” says David Klan, of Mazda Canada Inc.


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Press Release

In a move towards personalization, Mazda Canada is offering something unique when it comes to car accessories for the Mazda2: vinyl decal "Skins" that are applied to the outside of the car.

As the new entry point into Mazda's line-up, the all-new 2011 Mazda2 will appeal to a younger generation of drivers who value individuality and self-expression, especially when it comes to their vehicles. For that reason, Mazda Canada assembled a youth marketing committee made up of eight young men and women from different departments within the company, who fit the Generation-Y demographic. They were charged with coming up with launch ideas for the Mazda2, as the economical and sporty subcompact has strong appeal to Canadians in their twenties and early thirties.

One of the youth committee’s ideas was the Mazda Skins program. Exclusive to the Canadian market, the Skins program offers Mazda2 owners the ability to add their personal style to their car by applying a unique vinyl decal ‘Skin’ design. Owners can choose from one of four themes: three music-based themes (Rock, Pop and Urban) and one performance-inspired theme (Speed). Each Skins design comes in three different sizes (small, medium and large) and seven different colours to match the body colours of the Mazda2, for a total of 84 different decal variations! Depending on the size, the cost is $375, $455 or $595 plus installation.

“Today’s young people are all about standing out from the crowd, and expressing their own style and taste,” says David Klan, Senior Director of Marketing and Sales at Mazda Canada Inc. “Demonstrating their ‘personal brand’ is important, and we are offering them a unique new means of self-expression with both our Skins program as well as our Mazda2 Yozora special edition.”

Mazda2 owners will be able to choose their Skin theme, colour and size at www.mazdaskins.ca. Application happens at the dealership and takes approximately an hour, depending on the size. The Skins are made from high-quality 3M automotive vinyl, are safe on the vehicle’s paint and are included in the vehicle’s 3-year, 80,000 km warranty.

Originally launched in 2007, the Mazda2 was first introduced in Europe, Japan and Australia. Since then, it has been highly acclaimed throughout the world, winning 48 automotive awards, including “Car of the Year” accolades in many markets and, most notably, the “2008 World Car of the Year.” Total global sales of the Mazda2 have surpassed 400,000 units in the three years since its introduction. The all-new 2011 Mazda2 is in Canadian dealerships now.

Wednesday, July 28, 2010

Inden-Design Mercedes SL 63 AMG Black Saphir


Inden Design have released an upgrade package for the Mercedes SL63 AMG and their project turned out to be as precious as a Black Saphire.

Dubbed Black Saphire, the pack includes a full body kit: front spoiler bumper, fenders with vents, new hood with air intakes, new side skirts, a redesigned rear apron that houses a diffuser, a tail spoiler and a set of wide fenders.

The upgrade program consist of a widebody kit and also a couple of tweaks under the hood to squeeze more power from the car’s engine. The basic body kit costs “only” 19,000 Euros but to get this amazing look from the pictures you have to add 3,500 Euros for the hood, 999  for the front apron and 800 for the rear diffuser. At this, you’ll also have to add the assembly of the kit that will add 8,000 Euros to the bill and a unique lacquer finish that costs 7,500 Euros.

A further important contribution to the new optics and performance makes the multipart Black Saphire light alloy wheels in 20 inch for € 13,200 inclusive sport tires. These were installed in size 11×20 inch and 13×20 inch with 275/30 R20 and 325/25 R20 high speed tire from Dunlop.

Apart from the upgrades mentioned above, the Inden Mercedes SL63 AMG Black Saphire kit also includes a rear view camera, LED daytime running lights, high-grade steel exhaust system.


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Press Release

BLACK SAPHIR from INDEN-Design The SL 63 AMG is hardly to be over-bid in puncto sportyness in its class. No matter how one looks to the changes, with the INDEN Design Black Saphire change kit was added now in optics and performance a generous portion of driving fun. This vehicle is an unusual concept – already at first sight the Black Saphire convinces of INDEN with a Design, which connects and to an unmistakable overall view leads futuristic and sporty elements in such a way.

The productionquality of the body components and their fitting accuracy are here excellent. To the body equipment belongs a front spoiler bumper, which slides perfectly along the body and which supports the look again. Thus not yet enough: there are fenders with ventilation openings, a complete hood with air intakes, sidesmolder-learn, to examine a tail apron with diffuser, a tailspoiler as well as rear widenings. The body kit has a value of 19.900 euro for additional 3,500 euros you can get a hood, for 800 euros the tail diffuser in carbon and for 999 euros a front Flap of PE in addition.

The assembly of the body parts and the various adjustment work is separately calculated with 8,000 euros and the lacquer finish inclusive putty work with 7,500 euros.

Thus INDEN Design proves the experience in the body area again and successfully uses the know-how. Now the SL goes into a new round, because after the vehicle was outwardly revised, also new for example the sharpened wheel set.

A further important contribution to the exclusive optics and performance makes the multipart Black Saphire light alloy wheels (13,200 euros inclusive sport tires) in 20 inch.

These were installed in the quantity 11×20 inch and 13×20 inch with 275/30 R20 and 325/25 R20 high speed tire of Dunlop.

So that the driver can also use the required potential, a modified controlling (1,550 euros inclusive installation) of the ABC chassis makes a sinking for the body possible.

Starting from 70km/h the chassis will be raised around 20mm for improvement of comfort and values of axlegeometry.

The full package is completed with a back driving camera (900 euros), day driving lights (420 euros) and suitable Black Saphire high-grade steel exhaust embellishers (1,200 euros).

When desired an increase in output on 560 HP and 670Nm can be accomplished with INDEN Design. As another extra INDEN Design worries also around the adornment of the interior.

For an adequate environment to feel good in the interior provides individual leather equipment, exclusive accessories for the cockpit and when desired also a Multimedia system.